App Development

Story App Production: It's a Team Sport

Story App Production: It's a Team Sport

Once upon a time, some crazy smart person got the idea of taking a children’s story previously passed down through oral storytelling and turning it into a book. This spawned a whole new tradition, and an industry that has thrived for centuries with a work-flow process that involves several distinct phases and teams and can take several years to complete the goal of creating an illustrated story book.

It works like this...

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Five Steps to Creating a Story-driven App Tour

Five Steps to Creating a Story-driven App Tour

Eureka! We’ve cracked the code as to how weave a story into the fabric of a place!

If you’re an author wishing to write for us, a museum professional wishing to consult with us, an educator or parent wishing to time travel with us, or if you’re just plain interested, please read on…

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How to Make a StoryApp, Part I: Listen to Your Characters

How to Make a StoryApp, Part I: Listen to Your Characters

Today I am thrilled to begin pulling back the curtain on the making of our launch StoryApp: In the Footsteps of Giants.

The nexus of the project, and the most important element of all, is the story. So this is where we began. And as we close out the first month of a new year, I am happy to say that we're closing in on a working manuscript.

But the road traveled thus far is not been straight. Is it ever?

You never know what’s going to happen when you give yourself over to the creative process, no matter the medium of expression. You conceive of an idea. You pitch it to an agent or editor, who takes it to a publisher or producer; or you take it directly to the crowd. And they say, “Sure! Let’s make that.” At which point you do a happy dance. Maybe celebrate with your friends.

But then the real work begins…

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The Power of Community

The Power of Community

One week ago today, on the last morning of our 38-day Kickstarter campaign that involved four live events and uncountable networking meet ups, taking me first to Florence, then from London to Nashville to New York to Rhode Island, back to New York, then to London, then Paris, and back to London again, I awoke at 4:30am GMT with a start.

It had become commonplace for me to sprint for 16-18 hours a day between dog walks and 4-5 hour nightly naps. Some nights I didn’t really sleep at all, merely rested, while going over the to do list again and again in my head. I was running on sheer adrenaline by this point – that and the fumes of way too much caffeine ingested for way too many days that coursed through my veins and caused my nervous system to fritz out at even the slightest provocation. I was exhausted, but exhilarated and unwilling, unable to stop, because one thing was clear: The crowd was behind me. YOU were behind me. I now had a responsibility, not just to myself, but also to the TTT&T Team, who had all worked so hard and given me so much, as well as to a community of supporters that was expanding daily with every new campaign backer, twitter follower, and Facebook friend.

On the penultimate night of the campaign, I stopped work early – at about 8:30pm. I couldn’t hold my head up any longer, couldn’t will my fingers to type another word. As I closed my computer, we had only $750 left to raise. I felt certain we would make that goal by midnight GMT the next day. I fell to sleep quickly and slept soundly...

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Kickstarter Case Study: To Crowd-source or Not to Crowd-source?

Kickstarter Case Study: To Crowd-source or Not to Crowd-source?

FOR THOSE OF YOU NEW TO CROWD-SOURCED FUNDING, read on for answers to all the questions that fueled our decision-making process over at TTT&T headquarters, such as...

Q: What is crowd-sourced funding?

Q: What is Kickstarter?

Q: Why attempt a crowd-sourced funding campaign?

Q: How do you run a successful crowd-sourced funding campaign?

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