We're one week away! 

All the creative assets are completed and loaded into the app; all the pages are designed; all the buttons added; all the images are hotspotted. Everything is wired together. Three rounds of beta-testing have brought excellent changes and primed the engine.

All that's left is to write the App Store Meta Data. But here's the rub: I'm hopeless with metadata.  

Metadata is "data that describes other data." And that's the kind of definition that just makes this already very tired head spin. More to the point: It's keywords and other snippets of information that make it possible for you to search for and locate a specific document in the intertoobz.

But here's why it's important to our process right now...