Kickstarter Case Study: To Crowd-source or Not to Crowd-source?
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I WANT YOU TO JOIN ME AND TEAM TTT&T ON
Tuesday, May 19, 2015
You're the first to know: We’re going for it. Finally. There’s still a long way to go before we achieve a thriving and successful venture. But after years of foundation building, we find we can't truly grow without capital.
So we’re organizing a crowd-sourced funding campaign on Kickstarter to raise money for the production of the next Story App Tour to be released by Time Traveler Tours & Tales.
I'd like to say: “We’re kicking off with a Kickstarter campaign,” because of the fun alliteration. But it feels more like we’re taking a plunge, because of the inherent risk. To be honest, this adventure is super scary most times (especially at night when I'm tired and still haven't managed to reach the end of the to-do list). But each morning I wake up and dive right into the task again. Why?
Read MoreThis Week's Hat Tip: Featuring Susan Eaddy
This week's Hat Tip goes to Julie Hedlund and Susan Eaddy for their delightful picture book to be: My Love is the Sun.
Both Susan and Julie credit me for having brought them together. And while I can't deny introducing them one fateful day in 2012 at the Bologna Children's Book Fair, I can claim no credit for what they have accomplished as collaborators since that time.
It was Julie's genius to include Susan in her inspired hybrid publishing scheme to bring My Love is the Sun into this world. Their aim: to finance the production of this 24-page picture book with Little Bahalia Publishing through crowd-sourced donations raised via Kickstarter.
This post was meant to give the team's campaign a boost at the half-way point. Yet, they've pulled off the inevitable without my help, and in record time too! Their campaign, in less than two weeks, is already fully funded!
But that doesn't mean you can no longer lend your support. Oh no! There's still plenty of time to contribute to the campaign. And no donation is too small for this worthy effort.
Worthy? You ask. Well, just take a look at this video interview with the illustrator, Susan Eaddy, and decide for yourself!
I think you'll agree that this is one picture book that -- fo' sho' -- deserves to sit front and center on your child's bookshelf. Even mine. And she's already 17!
If you liked my interview with Susan then you will absolutely LOVE this quickie video of Susan at work birthing her fantastical clay beasties!
